The new “AUDI” brand marks a departure from the traditional Audi identity by forgoing the iconic four-ring emblem. Instead, the brand name is displayed in bold, all-capital letters, signaling a fresh and modern direction in both design and branding.
The AUDI E Concept Car
At the heart of this new brand is the AUDI E concept car, a sleek and technologically advanced electric estate. The AUDI E concept boasts impressive performance figures, with twin electric motors producing a combined 570 kW (765 bhp) and 590 lb-ft of torque. This powertrain, coupled with Audi’s signature quattro four-wheel drive and torque vectoring capability, enables the car to accelerate from 0-62 mph in just 3.6 seconds.
Interior Design and Features
Inside, the AUDI E concept is designed with a tech-savvy audience in mind. It features a 4K touch display spanning the dashboard, providing an immersive digital interface. The car also includes the AUDI Assistant, a digital companion offering intuitive voice and touch controls. The interior design combines elements of traditional Chinese aesthetics, such as illuminated wood and microfiber accents, to create a modern and serene environment.
