Apple Intelligence, set to launch on October 28 as part of iOS 18.1, iPadOS 18.1, and macOS 15.1, is seen as a late entry into the generative AI space. The technology was first confirmed by Apple during the WWDC 2024 in June, marking a belated start compared to other Big Tech companies that have been developing similar technologies since the dawn of generative AI almost two years ago.
Internal studies at Apple and the gap to industry leaders
Internal studies at Apple have revealed that OpenAI’s ChatGPT is 25% more accurate than Apple’s Siri and can answer 30% more questions. This disparity highlights the significant gap Apple needs to bridge to match the industry leaders.
Apple’s focus on personal and experiential AI integration
Despite the lag, Apple is focusing on integrating AI in a way that is personal and experiential for its users, rather than just offering a generic chatbot. The company is also emphasizing privacy and security, which are critical given the data access issues associated with chatbots.
Apple’s partnership with OpenAI and integration with Siri
Apple’s strategy includes a partnership with OpenAI to integrate ChatGPT into its operating systems, providing users with access to more advanced generative AI capabilities. This integration will be available through Siri, allowing users to leverage the strengths of both Apple’s AI and OpenAI’s GPT-4.
